Friday, June 04, 2010

the next hype

the next hype is not new music, a new sound or a new groove,
it wont be a pair of trainers or a new south london slang term
the next hype isnt a show like lost, that leaves people perplexed and wondering
what the next hype is all about,
it isnt a flash mob a.k.a. group of people acting smug because they know what the next hype is all about
it wont be a film
or a diet
a new way of wearing a tie/shoes with jeans/skirt/scarf
it isnt shopping trolleys
or meow meow or some deadly drug
it isnt a book that we can all discuss banally over an equally bland overhyped super food
it wont be swine flu, mad cow disease, flesh eating virus, bird flu
the next hype will be born out of boredom of hype
the next hype will be the no-hype hype
the next hype wont need magazine articles to further illustrate the subtlties required to get the next hype completely right
no
the next hype will be you
bored and tired of hypes
switching off and being into your life
with all of its normal idosyncrasies
the next hype wont be for everyone
it will be only for you
the next hype will be loving your life
and you friends
loving the fact that you can sit on the sofa and enjoy the sunshine streaming through your window
or sitting on the train bored silent
the next hype will be the endless detail in the ordinary
the song thats in your head that you cant quite shake off
the next hype wont mean shit to anyone else
the next hype is you, digging yourself

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